Personalizing the Press: Subjectivity and Individuation in Digital Journalism

As news consumption moves online and, increasingly, onto social media, practices of writing, reading, and engaging with journalism are undergoing notable changes. This thesis offers a qualitative analysis of how and why these changes are taking place, giving particular attention to the rise in freelancing, the buzz surrounding citizen journalism, and the social media that are increasingly controlling news distribution. Pre-digitalization, producers of mainstream journalism envisioned relatively homogenous readerships to which they spoke in neutral tones, assuming the collective voices of their specific publications. The Internet's abundance of space and capacity for speed have created a more hospitable environment for pieces of subjective journalism produced by journalists who often define themselves first by their personal brands and second by the publication(s) for which they write. Furthermore, the prevalence of information gathering and tracking online means that consumers are now seen as highly individual, with each media user targeted differently by advertisers and thus exposed to a slightly different view of the digital landscape. The result is a fragmented industry in which producers and consumers alike are subject to processes of individuation. Using the objectivity norm that has long governed journalism as a foil, this thesis argues that what is emerging today is indeed a subjectivity norm - that is, a model that emphasizes producers' and consumers' positionality and individual viewpoints. The following pages neither condemn nor celebrate these changes, but rather interrogate their implications for processes of consumption, production, and the convergence of the two.

    Item Description
    Name(s)
    Date
    April 15, 2015
    Extent
    134 pages
    Language
    eng
    Genre
    Physical Form
    electronic
    Discipline
    Rights and Use
    In Copyright – Non-Commercial Use Permitted
    Restrictions on Use
    Access limited to Wesleyan Community only. Please contact wesscholar@wesleyan.edu for more information.
    Digital Collection
    PID
    ir:2192