How does the notion of colorblind equality fit with the social and economic realities of black Americans? Challenging the increasingly popular argument that blacks should settle down, stop whining, and get jobs, Skin Trade insists that racism remains America's premier national story and its grossest national product. From Aunt Jemima Pancakes to ethnic Barbie dolls, corporate America peddles racial and gender stereotypes, packaging and selling them to us as breakfast food or toys for our kids.
Moving from the realm of child's play through the academy and the justice system, Ann duCille draws on icons of popular culture to demonstrate that it isn't just race and gender that matter in America but race and gender as reducible to skin color, body structure, and other visible signs of difference. She reveals that Mattel, Inc., uses stereotypes of gender, race, and cultural difference to mark--and market--its Barbie dolls as female, white, black, Asian, and Hispanic. The popularity of these dolls suggests the degree to which we have internalized dominant definitions of self and other.
Harvard Univeristy Press