English (United States)
Of recent, social media has become an increasingly important method of communication as an aggregator and distributor of news and information. Social media plays a corporate governance role by shaping the reputational capital of managers and directors, and by shaping shareholders’ informational environments. This research uses a unique, social media dataset created from fifteen different media organizations’ Facebook pages over the period 2011 – 2015. I provide evidence that there is a statistically significant relationship between social media and governance and that this relationship affects the financial performance of the firm. Additionally, I show these results are robust to media biases and endogeneity issues.
Holmes, Joli Kathryn, "Monitoring with the Media: Social Media as a Corporate Governance Mechanism" (2017). Honors Theses - All. 1884.
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