Publication Date

April 2016

Advisor(s)

Anu (Aradhana) Sharma

Major

Anthropology

Language

English (United States)

Abstract

There is no such thing as ethical consumerism under capitalism, or so the saying goes. And yet, ethical consumerism, intertwined with issues of health and status distinction, is the de facto ethico-political undertaking of the mainstream sustainability and alternative food movements. This thesis is an ethnographic exploration of alternative food discourses in Marin County’s foodscapes. From the authenticating power of buzzwords such as “organic” and “local,” to a network of vegan activists trying to reframe sustainability, I examine how and when people engage with and disengage from issues the political and ethical issues on the table.

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